Technology Executive. Business Operator. Fractional CTO.
I'm Scott Gould, a technology executive and business operator with more than 20 years across technology, digital marketing, e-commerce, and business development.
Where technology meets the business.
Throughout my career, I've worked at the intersection of building software, operating businesses, developing marketing systems, and identifying commercial growth opportunities.
My background includes leadership in business development, developing custom software applications, building e-commerce infrastructure, implementing marketing technology, and operating digital businesses.
I've built e-commerce websites for Hulk Hogan and Ronnie Coleman and helped manage, operate, and promote them—combining hands-on development with the day-to-day work of running and marketing online businesses.
My role as a fractional CTO extends beyond writing software: I can manage development, architecture, infrastructure, AI implementations, vendors, and technical strategy. That means helping leadership decide what to invest in, coordinating the people doing the work, and keeping technology aligned with business goals.
Operating roles
Executive Vice President, NPI
Oversees operations and departments at NutriCompany's NPI. A fourth-generation retail professional.
VP, Business Development
Created marketing strategies, social campaigns, and promotions; built e-commerce integrations connecting real-time warehouse inventory to merchant systems; managed multiple six-figure advertising campaigns.
Source: NutriCompany team profile. A fuller work history will be added once verified.
The most valuable technology solves business problems.
I start with the business: objectives, constraints, client commitments, and operational priorities. Then I help set the roadmap, evaluate platforms and vendors, and guide architecture, infrastructure, and AI decisions.
I work directly with founders and leadership teams, translating technical trade-offs into clear decisions and coordinating execution. I can also contribute hands-on when a project needs it.
- Fractional CTO and technical strategy
- Development leadership and delivery oversight
- Architecture and infrastructure management
- AI implementation and business automation
- Vendor evaluation and coordination
- Client meetings and technical communication
- Growth systems, custom software, and technical SEO
Let's Work Together
I'm interested in collaborating with established agencies and businesses that value technical expertise, practical execution, and long-term growth.