SCOTT GOULDEcommerce & Growth
Fractional CTO & Growth Partner for Ecommerce

Executive Technology Leadership. Built for Ecommerce Growth.

Search, ads, affiliates, wholesale, and the site underneath them, led by someone who has built and operated online stores.

I help brand and store owners decide what to fix, build, and promote next, then manage or do the work: with 20+ years across technology, marketing, e-commerce, and business development.

Talk About Your Store →See What I Handle
Ecommerce SEOAds & PPCAffiliatesWholesaleSite Build
Portrait of Scott Gould
SCOTT GOULDFractional CTO
& Growth Partner
The problem

Growing a store means juggling five vendors and no owner of the whole picture.

An SEO person, an ads person, a developer, an affiliate platform, a wholesale spreadsheet.

Each works on their own piece. Nobody connects tracking to the feed, the feed to the ads, or the site to what customers actually do.

I provide the technical direction and the growth channels together, and I manage the people involved so you are not the project manager.

Strategy, execution, and oversight from one accountable partner.
Services

Growth Channels and the Site Behind Them

01

Traffic & Paid Growth

Ecommerce SEO and ad management, handled with attention to budgets and performance.

Explore Growth Systems →
  • Ecommerce SEO: on-page, technical, product, and category
  • Search, shopping, and paid social ads / PPC management
  • Budget and performance oversight
  • Product feeds and analytics / attribution
02

Partner Channels

Open channels beyond your own site: affiliates and wholesale buyers.

Explore For Brands →
  • Affiliate program setup
  • Affiliate recruitment
  • Wholesale portal design
  • Wholesale promotion and outreach
03

Site & Technology

Build it right, or make the existing one work harder, under executive technical leadership.

Explore Technology →
  • Site building
  • Site improvements and conversion optimization
  • Email and lifecycle automation, retention
  • Integrations and operational automation
  • Executive vendor and development management
Business-led technology

Every Technical Decision Tied to Revenue Operations

Platform, tracking, and tools chosen for how your store makes and keeps money.

Build, buy, or automate? I weigh the options with you, coordinate execution, and keep priorities aligned with margin and growth goals.

Storefrontbuild & improve
Feeds & trackingdata
SEO, ads, affiliates, wholesalechannels
Attribution & reporting
Selected experience

Experience Building and Running Online Stores

A / STORES

Celebrity Brand Stores

I built e-commerce websites for Hulk Hogan and Ronnie Coleman and helped manage, operate, and promote them.

B / INFRASTRUCTURE

WooCommerce & Affiliate Infrastructure

Development and integration covering affiliate tracking, analytics, conversion measurement, and operational workflows.

View Selected Work →

FAQ

Questions Store Owners Ask

Yes. My platform experience includes WooCommerce and Shopify, plus custom-built storefronts and integrations. Recommendations start with your business, not a preferred platform.
Both. I can build a new site from scratch, or improve an existing one: speed, structure, checkout, integrations, and merchandising.
Yes. Management covers search, shopping, and paid social, with oversight of budgets and performance reporting. I do not promise specific returns; results depend on product, margin, market, and budget.
Yes. Setup covers tracking, terms, and payouts. Recruitment covers identifying and approaching relevant publishers, creators, and partners.
Yes. I design wholesale portals with account approval and tiered pricing, and I support promotion and outreach to the retailers and buyers you want to reach.
Yes. I can act as your technical lead: reviewing proposals, setting priorities, and overseeing delivery from agencies and freelancers you already use.
Project-based work or ongoing monthly partnership. Deliverables, responsibilities, meetings, and reporting are agreed upfront.
Next step

Bring a Technology Executive Into Your Store.

Tell me about your store, your platform, and where growth is stuck. We will scope the work, the priorities, and who does what.

Talk About Your Store →Contact Scott
Scott Gould — Fractional CTO & Growth Partner