For Brands & Store Owners

Fractional CTO and Growth Partner for Ecommerce Brands

Technical leadership and hands-on channel growth without hiring a full-time executive.

From SEO and ads to affiliates and wholesale, I handle or manage the work and keep your site, data, and vendors pulling in one direction.

Talk About Your Store →

FOR BRANDSStore + Channels

Scope

What I Take Off Your Plate

Ecommerce SEO

On-page work, technical SEO, product page optimization, and category page structure and content.

Ads & PPC Management

Search, shopping, and paid social campaigns, with budget oversight and performance reviews.

Affiliate Programs

Program setup: platform, tracking, commission terms, and creatives. Plus recruitment of affiliates and partners.

Wholesale

Wholesale portal design with approvals and tiered pricing, plus promotion and outreach to prospective buyers.

Site Building

New storefronts built on Shopify, WooCommerce, or custom code.

Site Improvements

Speed, navigation, checkout, merchandising, and fixes to what is holding conversion back.

Also included

The Supporting Work That Makes Channels Pay

Conversion optimization
Email and lifecycle automation
Retention programs
Analytics and attribution setup
Product feeds for shopping and marketplaces
Ecommerce platform integrations
Operational automation: orders, inventory, fulfillment handoffs
Executive vendor and development management
Client deliverables, reporting, and regular meetings

Engagement models

Ways to Work Together

Fractional CTO Partnership

Ongoing technical strategy, vendor and developer oversight, and platform decisions.

Technology & Growth Partnership

Technical leadership combined with hands-on SEO, ads, affiliate, and wholesale work.

Project-Based Work

A defined build, migration, integration, or program setup.

Channel Management

Ongoing management of a specific channel, such as ads or SEO, with regular reporting.

Common questions

Before we talk

Yes. My platform experience includes WooCommerce and Shopify, plus custom-built storefronts and integrations. Recommendations start with your business, not a preferred platform.

Both. I can build a new site from scratch, or improve an existing one: speed, structure, checkout, integrations, and merchandising.

Yes. Management covers search, shopping, and paid social, with oversight of budgets and performance reporting. I do not promise specific returns; results depend on product, margin, market, and budget.

Yes. Setup covers tracking, terms, and payouts. Recruitment covers identifying and approaching relevant publishers, creators, and partners.

Yes. I design wholesale portals with account approval and tiered pricing, and I support promotion and outreach to the retailers and buyers you want to reach.

Yes. I can act as your technical lead: reviewing proposals, setting priorities, and overseeing delivery from agencies and freelancers you already use.

Project-based work or ongoing monthly partnership. Deliverables, responsibilities, meetings, and reporting are agreed upfront.

Next step

Built Around Your Store, Not a Package

Every store has a different platform, margin structure, and team. We define priorities, deliverables, and reporting together.

Discuss Your Brand →Contact Scott

Scott Gould — Fractional CTO & Growth Partner