Growth Systems for Ecommerce
Search, Ads, Affiliates, and Wholesale: Run as One System
Each channel is set up on shared tracking and clean product data so you can see what is working.
1 · SEOorganic
2 · Ads / PPCpaid
3 · Affiliatespartners
4 · WholesaleB2B
5 · Attribution
01 · SEO
Ecommerce SEO
Making product and category pages findable and worth clicking.
- On-page: titles, descriptions, headings, internal links
- Technical: crawlability, indexation, speed, structured data
- Product page optimization
- Category page structure and content
- Faceted navigation and duplicate-content handling
- Search campaigns
- Shopping campaigns and product feeds
- Paid social campaigns
- Budget allocation and pacing oversight
- Performance reviews and reporting
- Conversion tracking and attribution checks
02 · Ads
Ads & PPC Management
Managed with attention to spend and to what each dollar returns. No guaranteed results; I report what the data shows.
03 · Partners
Affiliate & Wholesale Programs
Affiliate Program Setup
Platform selection, tracking, commission structure, terms, and payout workflow.
Affiliate Recruitment
Finding and approaching relevant creators, publishers, and partners, and onboarding them.
Wholesale Portal Design
Account approval, tiered pricing, minimums, ordering, and reorder flows.
Wholesale Promotion & Outreach
Identifying prospective retail buyers and reaching out in permitted, targeted ways.
04 · Foundations
What Sits Underneath
Channels only work on good data.
- Analytics and attribution
- Product feeds
- Conversion optimization
- Email and lifecycle automation
- Retention programs
- Operational automation and integrations
Next step
Pick the Channels. We'll Build the System.
Tell me what you sell and where you want to grow, and we'll scope the first channel.
Scott Gould — Fractional CTO & Growth Partner