Build the Store Right. Improve What You Have.
I lead your site strategy and manage the developers, platforms, and vendors needed to deliver it.
A hands-on software background lets me evaluate proposals, guide implementation, and build when needed.
Site, Systems, and Oversight
Site Building
New ecommerce sites on Shopify, WooCommerce, or custom code, including catalog structure, checkout, and launch planning.
Site Improvements
Performance, navigation, templates, checkout flow, and fixes on an existing store.
Conversion Optimization
Reviewing product pages, cart, and checkout; testing changes and measuring the impact.
Technical SEO
Crawlability, indexation, structured data, site architecture, and speed for product and category pages.
Analytics & Attribution
Google Tag Manager, event and conversion tracking, and reporting that reconciles channels.
Product Feeds
Feed creation and cleanup for Google Shopping and other channels.
Integrations & Automation
Connecting storefront, inventory, fulfillment, CRM, email, and affiliate systems; automating repetitive operations.
Email, Lifecycle & Retention
Technical setup of automated flows, segmentation, and repeat-purchase programs.
Vendor & Developer Management
Reviewing proposals, clarifying requirements, setting priorities, and overseeing delivery, with regular meetings and deliverables.
Technologies & Platforms
Technical Direction Before Tools
Let's talk about your platform, developers, vendors, and what the store needs next.